07. Solution: Marketing Message

Solution: Marketing Message Heading

My Marketing Message Solution

ND036 C4 L02 A05 Marketing Message Exercise Solution

Solution: Marketing Message

New Term

Two-sided Marketplace App - An app that connects one type of user with another type of user. These products usually will have two sides: one for each type of user. For example, Uber connects drivers and riders with a separate platform for each type of user.

Solution Recap

Our app is a two-sided marketplace app because we have a separate platform for the party organizers and the vendors who want to sell them services. We need two separate marketing messages.

Party Organizer side

  • Target users: people who want to organize a party
  • Value proposition: we provide access to everything you need to plan a party in one place
  • Our advantages:
    • Easy to use
    • All-in-one solution
    • Full guide to what you need to organize a party
    • Wish list incorporated with the party invite

Our marketing message for party organizers: “All-in-one party organization solution”.

Vendor side

  • Target users: vendors who want to sell products and services to party organizers
  • Value proposition: we connect vendors with customers who want to buy their services
  • Our advantages:
    • Easy to use
    • Customers are already in the process of planning a party

Our marketing message for vendors: “Instant Party Sales”.

Marketing message Further Research

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